Cartoon Network Anything

Creating over 100 incredibly addicting micro-games for Cartoon Network Anything app.

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What kid (or adult) isn’t attached to their mobile devices nowadays? With more and more young people’s time being spent on their phones, Cartoon Network released an award-winning app for iOS and Android jam-packed with awesome content, including over 100 micro-games by REDspace.

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The Ask

The Anything app hosts short 10-15 second clips from the network’s most popular shows. When Cartoon Network needed to create the content, naturally, REDspace’s games team fit into the equation perfectly. With our experience in producing HTML5 games in Haxe and the Flambe framework for Nickelodeon, AddictingGames.com, and HarperCollins, REDspace was initially tasked with producing 60 HTML5 micro-games.

The Solution

Now, the process of creating 10-20 micro-games alone is tough. You can imagine REDspace’s games team had to pull out all the stops and really flex its creative muscles in order create 60 original micro-game concepts, but we were more than up for the challenge. Once the creative concepts were approved, the REDspace games team hit the ground running with the development, design, audio engineering, and QA of all 60 games in three short months. 

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The Results

Cartoon Network was so happy with the first 60 games, we have since created an additional 55 games for the app.

The app and the games have been delighting end-users all around the USA and the app was recently named one of Google Play’s Best Apps of 2014 as well as awarded the Kidscreen iKids Award for Best Smartphone Game App 2015.

Kids' CBC Summer Games

Building excitement with Kids' CBC for the 2015 Pan American Games.

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What’s the best way to get children to relate to an unfamiliar international event? Kids’ CBC and REDspace found the answer when creating fun games to promote the 2015 Pan American Games sports.

The Ask

To promote the 2015 Pan American Games among a younger audience, Kids’ CBC looked to REDspace to come up with relevant content, while also encouraging physical activity and good health.

The Solution

Borrowing stylistic elements, colours, and the sports themselves from the 2015 Pan American Games, REDspace created HTML5 games that reflected the international event. A total of five games including Equestrian, Soccer, Archery, Diving, and Weightlifting were developed and showcased on the Kids’ CBC website during and after the Pan American Games.

Built using the Flambe HTML5 game engine, each game was designed to be fun and replayable in order to keep kids coming back and playing long after the event while also encouraging physical activity and good health. All games worked across many platforms including desktop and mobile to provide the greatest range of usability.

Playing on the competitive nature of sports and to bring kids back to the games over and over, we also tied the games into the high score leaderboards on the Kids’ CBC website. Kids could now challenge their friends, and other users around the world, for each game’s top spot. No actual medals, but some serious bragging rights.

The Results

The games stole the show! 70% of all page views to the Pan American website were attributed to the five games. Even now that the Pan Am and Parapan Am Games have finished, the five games on the site continue to get regular traffic.

Sony Picture This

Helping Sony Pictures Television Networks’ users picture a better world

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New app supports Picture This, the network’s global campaign to preserve and protect the environment.

The Ask

In order to bring attention to environmental issues around the world, Sony Pictures Television Network launched the Picture This campaign. The campaign was designed to not only raise awareness but also collectively make a global impact.

In order to further drive engagement, the network worked with REDspace to create a tool that would allow users to picture what this change would look like.

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The Solution

REDspace designed and developed the Picture This app, available on both iOS and Android, which allows users to take a photo to convey their own vision of a more sustainable community and cleaner environment. Using the campaign’s signature design element of looking at the world through a frame made up of two hands, the app allows users to take vibrant, hopeful pictures of the future. Emphasizing the part of the photo within the hands, and leaving the areas outside the hands colorless, this powerful design helps gets the user’s environmental message across.

So whether an urban garden, a person recycling unwanted items, or a clean waterway, users are encouraged to capture and post images to social media that show beautiful urban and rural landscapes that illustrate what a better world can look like and efforts—big and small— that can accomplish this.

Phase 2 of the app is currently underway and will introduce the concept of two images. This will allow users the ability to define a separate background image from the chosen foreground image, giving them even more flexibility to tell their environmental story.

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The Result

With the help of REDspace, the new app has helped take the Picture This campaign to the next level. Immediately following launch, the app was being talked about all over the world including an article in Variety Magazine along with tons of international media. REDspace and Sony Pictures Television Networking are empowering people around the globe to preserve and protect the environment and, together, create a brighter future.

IBM Advanced Sales Coaching

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IBM sales leaders use interactive web experience to engage with training information.

People learn in many different ways, even if they do the exact same job. This is why IBM and REDspace teamed up to create a truly engaging gamified experience to enhance its sellers’ coaching skills. Because hey, why not make learning fun?

The Ask

IBM was looking for a tool to help their sales leaders enhance their coaching and mentoring skills. Since sales leaders have limited time, and because there are many potential topic areas, IBM needed a way to provide a variety of information to many people in a quick and engaging way.

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The Solution

Like many projects, this was a time where multiple REDspace departments – design, games, web development – brought their expertise to the table in a collaboration masterpiece. IBM Advanced Sales Coaching, a responsive web platform built by REDspace, provides a more interactive experience for users.

Through breaking down the information into specific bundles, it allows the users to pick and choose the topics they want to learn more about. Gamified elements are incorporated and the users earn points upon completing quizzes at the end of each topic. Special activities within bundles, such as video simulations and a “Show what you name” game, allow users to enjoy a varied experience and also show their mastery in different ways. The more points a user has, the higher their rank. A special “Practice and Feedback” activity ties the site in with a real face to face meeting between the user and a “Coach”. The animated design of the quizzes and other elements makes exploring the content fun and engaging, while different colours show your progress within the bundle components.

Also, to cater to different types of learners and keep engagement levels high, the content is delivered in multiple forms from video to documents.

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The Results

The site is currently in pilot with over 600 users, and will eventually be shared with the target audience of over 6000 users. Initial user feedback is positive, and it is anticipated that the majority of the 600 pilot users will have completed at least three bundles by the end of the 2015. Once more bundles are added and the site is deployed to the full target audience, the benefits for sales managers and their sellers are expected to be huge. Stay tuned!

MTV Gifit

Allowing over 30,000 viewers to capture their favourite gif-worthy MTV Video Music Awards moments in real time.

Who doesn’t love finding the perfect .gif to share with their friends? Well, what better way to increase online engagement during a live event, full of shareable content, than MTV’s very own animated gif maker built by REDspace?
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The Ask

MTV was looking to increase engagement during live events through share-worthy content during the MTV Video Music Awards. Not only on the site itself but also to trend on other social channels to encourage new visitors.

The Solution

And thus, GifIt was born. REDspace developed a gif-maker/server that could take video content from multi-camera applications during the live event and allow viewers to create their own, customized three-second animated gifs in real time. Users were then able to share their awesome custom gifs on social media and include a live event hashtag which helped increase site visitation. From Miley’s tongue wagging to NSYNC’s reunion, there was a ton of great content being talked about through gifs on all social channels. Now that’s a lot of twerking.

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The Results

Apart from enjoying the live event, viewers were furiously keying in their favourite moments 20 seconds after it aired live, and just as quickly sharing their gifs on social media and blog channels. MTV expected to see 8,000 gifs as a target success metric, and in testing, our technology was able to process 1500 gifs per minute, resulting in over 30,000 unique gifs being made.

Due to its success, the component is still available on MTV.com to create gifs all year long based on their On Demand content as well as during live events.