Digital experiences that help empower brands

Sony Picture This

Client: Sony Pictures

Helping Sony Pictures Television Networks’ users picture a better world

New app supports Picture This, the network’s global campaign to preserve and protect the environment.

The Ask

In order to bring attention to environmental issues around the world, Sony Pictures Television Network launched the Picture This campaign. The campaign was designed to not only raise awareness but also collectively make a global impact.

In order to further drive engagement, the network worked with REDspace to create a tool that would allow users to picture what this change would look like.

Sony Picture This

The Solution

REDspace designed and developed the Picture This app, available on both iOS and Android, which allows users to take a photo to convey their own vision of a more sustainable community and cleaner environment. Using the campaign’s signature design element of looking at the world through a frame made up of two hands, the app allows users to take vibrant, hopeful pictures of the future. Emphasizing the part of the photo within the hands, and leaving the areas outside the hands colorless, this powerful design helps gets the user’s environmental message across.

So whether an urban garden, a person recycling unwanted items, or a clean waterway, users are encouraged to capture and post images to social media that show beautiful urban and rural landscapes that illustrate what a better world can look like and efforts—big and small— that can accomplish this.

Phase 2 of the app is currently underway and will introduce the concept of two images. This will allow users the ability to define a separate background image from the chosen foreground image, giving them even more flexibility to tell their environmental story.

The Result

With the help of REDspace, the new app has helped take the Picture This campaign to the next level. Immediately following launch, the app was being talked about all over the world including an article in Variety Magazine along with tons of international media. REDspace and Sony Pictures Television Networking are empowering people around the globe to preserve and protect the environment and, together, create a brighter future.