The Powerpuff Girls website reintroduces the girls (and Mojo Jojo) in a big way.
But how do you engage an audience who is unfamiliar with the brand and is more concerned with computers and phones than traditional TV? You put them right in the middle of the action.
Capitalizing on the show’s unique humour, we created a responsive website where users were able to experience The Powerpuff Girls universe in an entirely new way.
The website rolls out just like an episode of The Powerpuff Girls, where they try and defeat their arch nemesis MoJo Jojo as he tries desperately to take over the site. Mojo Jojo, and his continued efforts to gain control of the site, were key in appealing a broader demographic.
With dynamic transitions and engaging, colourful designs, users had no idea what would happen at every click. Animations were an important focus as well as keeping the size of the site small in order to get the users to the content as quickly as possible and really bring the experience to life. The team accomplished this by using cutting edge techniques that pushed the limits of modern browsers. The website was available in 18 different languages and built for a wide range of devices so all users, no matter how trendy their tech, could enjoy the experience.
See the website here: thepowerpuffgirls.cartoonnetwork.co.uk